For founders and business leaders
Understand how the market sees your business.
And why it chooses you, or someone else.
You have sales figures, customer feedback and a view of your competition. But how much do you really know about the decisions happening across your market?
Ghosts gives business leaders an independent source of buyer intelligence: why people start looking, who makes their shortlist, what matters when they compare, and whether they buy, who from, or walk away.
The whole decision, start to finish
Founders see the whole journey.
1.The trigger
What made them start looking.
2.Research
Where they looked and what they wanted to know.
3.The shortlist
Who they found, and who made the cut.
4.Comparison
What they weighed, and what gave them doubts.
5.The decision
Who they chose, or whether they bought at all.
What you’ll discover
Your market
What drives demand, what buyers look for and how they go about deciding.
Your competition
Which businesses buyers consider, and what sways their choice.
Where you win and lose
What makes you attractive, where you fall short and what you're missing.
Your assumptions, tested
What your business believes about its market, side by side with what buyers say.
Room to grow
Unmet needs, shifting expectations and ways to stand apart.
What every story on Ghosts has in common
Purchases can be verified
Buyers can check a purchase with a receipt. Every debrief shows whether it's verified, so a checked purchase never reads the same as an unchecked one.
Anonymous to you
Buyers tell it without their name reaching the businesses they talk about. That's why they tell it straight.
Told by the buyer
The decision in the words of the person who made it, not a guess written into a CRM afterwards.
The whole shortlist
Every business they considered, and how far each one got. Including the ones that never made it.