For marketing teams
Your analytics show you what people did.
Ghosts tells you what mattered.
For years we've tried to infer the answer from the data we collect. What if you could just ask the person who made the purchase?
Ghosts asks verified buyers what they remember: what started it, where they looked, who they weighed up and what tipped it. Including the parts that never touched your website.
What tracking sees, and what buyers remember
You have analytics, attribution models, CRM data and campaign reports. They give credit to the touchpoints they can observe.
But a lot of buying happens where nothing is watching. A friend's recommendation. A bad experience with someone else. A decision half made over dinner, months before the first search.
What your data records
- A paid search click
- Three visits to the pricing page
- A quote request
- Last touch: branded search
What the buyer remembers
- “A neighbour said you turned up when you said you would.”
- “A forum thread they read late one night.”
- “The other business that never called back.”
- “Seeing your van in their street, twice.”
An invented example. The moments that decide it are often the ones nobody tracked.
The whole decision, start to finish
Where marketing teams look first.
1.The trigger
What made them start looking.
2.Research
Where they looked and what they wanted to know.
3.The shortlist
Who they found, and who made the cut.
4.Comparison
What they weighed, and what gave them doubts.
5.The decision
Who they chose, or whether they bought at all.
What you’ll discover
What actually started it
The trigger behind the search, in the buyer's words, not inferred from a first click.
The influences nobody tracked
Word of mouth, recommendations, past experience and the weighing up that happens in private.
Which channels buyers remember
What stayed with them, where they saw it, and what they never noticed at all.
Who else was in the running
Which businesses made the shortlist, and what made them appealing.
Evidence for where to invest
Buyer accounts to set beside your attribution reports when you decide budget and messaging.
What every story on Ghosts has in common
Purchases can be verified
Buyers can check a purchase with a receipt. Every debrief shows whether it's verified, so a checked purchase never reads the same as an unchecked one.
Anonymous to you
Buyers tell it without their name reaching the businesses they talk about. That's why they tell it straight.
Told by the buyer
The decision in the words of the person who made it, not a guess written into a CRM afterwards.
The whole shortlist
Every business they considered, and how far each one got. Including the ones that never made it.